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The Expedia Group announces new insights into demand from Japan
Expedia Group, the world's biggest web tour operator with over 200 web pages in more than 75 lands in 35 different language versions, among them Expedia.com and Hotels.com®, announced its results for the January to December 2016 timeframe. The Expedia Group's comprehensive datamining has identified some important Japan related in-bound trend for Japan's hotel operators, on the basis of room-night sales from the Expedia Group's locations in Japan.
In particular, the fast increase in consumption of smartphones, trays and other portable equipment increased significantly, and the housing market in many of Japan's alternative towns soared. Also in 2016, the Group celebrated the tenth year of Expedia, its Japanese flagstone, and announced that its Japanese website (www.expedia.co. jp) generated its first annual sales of $1 billion.
Considering the five most rapidly expanding inward bound market, respective increases in call volume were around 50%, with the newly industrializing countries Brazil and Indonesia playing a major role. It is not surprising that the overall rate of expansion of mobile consumption from these five key countries exceeded overall market expansion. South Korea headed the rise in cellular phone consumption, followed by Brazil and Taiwan, both of which recorded around twice as much cellular phone use.
Japan's most important tourist destinations generate the largest increase in global tourist traffic, with a 35% increase on GDP after Tokyo, Osaka, Okinawa and Kyoto. The Expedia Group's most requests for alternative destinations developed better than the gateway, with many destinations showing triple-digit increases. Hotel operators in second-tier areas will be delighted with the five most rapidly expanding destinations for travellers from around the world, all outside the Golden Route, which shows that the Group's commitment to increasing market demands is bearing fruit.
Expedia's Japan-based hotels still benefit enormously from the presence of foreigners. Five month in advanced, that's 2X in front of local travellers. Bookings by travellers from abroad are also more frequent on week days. Significant (over 80%) of the day of week demands for Japan ese-style accommodation came from travellers from around the world.
In comparison to national travellers, 5% more overnight nights were achieved by foreign travellers on week days than on the weekend. Whereas Japan is attracting a large number of travellers from all over the globe, the top ten global in-bound market in 2016 remains unchanged year-on-year. Hong Kong accounted for the lion's share of total global travellers to Japan, followed by South Korea, the USA and Taiwan, each averaging +50% year-on-year growth.
It has also demonstrated its strengths in the long-haul market, with Australia, the UK and Canada in the top ten. The collaboration with Expedia Group gives Japanese hotels in Japan more than 200 pages of bookings and travellers from over 75 different nations.
As a result, the Group is able to transport precious overseas demands for a wide range of Japan property, from affordable to luxurious accommodations. Expedia Group's locations generate interest that those living in the five and four-star property are prosperous and corporate travellers from the US, UK, Singapore and Australia, as well as prosperous and secular continental China.
The Group also draws price-conscious travellers, from the large and emerging Southeast Asian market to Europe's mature tourist feeders. Expedia Group's overall results for the full year 2016 recorded over 246 million room bookings, an increase of 21% over the previous year. By 2016, Expedia Group saw 7.
The Expedia® Licensing Partner Services (LPS) Services department is in charge of procuring accommodation for all Expedia Group brand names, which includes Expedia. com®, Hotel. com®, Hotwire®, Travelocity®, Wotif®, Egencia®, and the Expedia® Affiliate Network, etc. Accommodation contractors (hotels, rugans and capsules etc.) can get their way to over 200 different travellers through Expedia's expedia brand book of over 200 makes of travellers, which generate more than 600 million site hits per month and cover 35 different language versions in over 75 nationalities.
Expedia Group (NASDAQ: EXPE) is the world's biggest global branded tour operator with an expansive range of products that include major global and:....: To read our latest business and sector reports and insights, please go to www.expediainc. com or join us on Twitter@expediainc.