Expedia Travel numberTravel number Expedia
Germanspeaking populations over 14 years of age. For information on the group " German-speaking persons who have reserved a vacation journey via the Internets: ": Germany Region Survey conducted between 2013 and 2017 Age group 14 years and older Specialist property German-speaking populations Face-to-face interviews Additional information Basic information:
Germanspeaking populations over 14 years of age. For information on the group " German-speaking persons who have reserved a vacation journey via the Internets: ": These statistics are not in your bankroll! You will find more information about our company accounts.
Expedia invests millions in creating personalized'travel graphics'.
The travel and tourism branch, like many others in the retailing business, has changed due to the low-cost, nationwide consumer connection to the web. Rather than going to main roads and supermarkets to find agencies to help with booking air travel, hotel and rental cars, customers have chosen on-line options that provide more choices and less expensive options.
Until recently, travel agencies offered a fair trade-off between travel agencies and low-cost travel agencies - Expedia, the biggest of its kind, wants to do something about this with enormous investment in analytics to provide personalised advice to its people. Expedias EMEA Sr: Andrew Warner recently spoke at a London based tech merger meeting, where he began a meeting by asking the delegates:
"Who the hell are big dates? I am sure that most of you have often asked yourself this one. With about 150 websites in 70 different parts of the globe, with 50 million visits per months and 200 applications downloaded per minutes, Expedia is a large enterprise.
In order to give you an impression of how much Expedia is spending to use this information, the firm invested 500 million in research and developement and 2 billion pounds in sales last year. "In our hearts we are a travel business, we are a travel agent who invest a lot in technologies to improve travel for people.
Warnner wants Expedia to return to an old-fashioned way of doing businesses. Said that on-line merchants have taken full advantage of advances in retailing technologies to reduce transaction cost, resulting in commercialized services and a low barriers to entrances. But he wants Expedia to be a firm that knows its clients so well that it can largely forecast what they need when looking for travel opportunities.
"I use the catchphrase that travel agencies are a little like ticketing terminals, you go where you want to go, a fare comes up, your tickets come out and off you go. It is Expedia's view that travel agencies have historically compelled customers into a very strong searching style, as they' re using formatting of travel agencies and an intuitive user experience that is more for travel agencies than for people.
Warnner points out that when traveling on vacation, at home or in the workplace, one often does not know what one is looking for and the consumer relies on the results of the travel agency - but these are not tailored to each one. It is Expedia's goal to unlock this 100 billion per year by creating a travel curve for each of its clients.
He said that Expedia can get to know its customers very well by a certain structure of the information. Expedia is able to give personalized advice to each and every one of its customers by organizing the information they are willing to divide, rather than providing a standardized outcome for anyone looking for it.
Warners said that for a regular travel from LA to New York, Expedia has 65,000,000,000,000,000 different combination of trips for each customer - given the differences in flying time, airline companies, rental cars, hotel, deals. This travel curve helps to raise the most important results to the top, depending on the needs of each individual who is looking for.
"This number is enormous, and of course no user will be able to browse such a large number, and therefore we need to give them the most pertinent things as soon as possible, make them as pertinent as possible, hopefully to get this transformation and make this book.
"We have found that all the information we receive from users allows us to do what we do on Facebook and LinksedIn to create a travelograph. In fact, we can begin to see what they are booking, what the signs are, what combination they are using to develop this really smart, complete encryption algorithms that allow us to give the user complete freedom.
Previously, Expedia ran on Microsoft machines that Warner described as "pretty shitty" and a heritage site designed for an earlier stage of the DotCom epoch. For this reason, Expedia has internally redesigned its own internal trading system (although Warner does not know exactly which operating system Expedia now uses) to allow the organization to organize this information, but also to continuously test the response to changes on the Expedia websites.
In order to get an impression of how much this was driven upwards, Expedia conducted 30 fold more testing in 2012 than between 2005 and 2011. I have already described this in detail at Computerworld UK - see here) Walked on a plane. It also introduces a click-to-chat feature that allows users looking for a journey to talk to an agents when they need to - not only when that user uses Expedia and has created a complete travel curve, they are immediately forwarded to an agents who will deal with the kind of journey they are looking for.
"Travelling today is more of a purse than a stable exchange, which is why sometimes when you look for the fare and go to the reservation page and change all of a sudden because it is constantly evolving. For example, if an Expedia client uses their cell phone to look for a room, Expedia immediately shows them the rooms that are near them and available for the same evening - which is usually what someone looking for a room on a cell phone will end up with.
Even if they are usually a price-conscious customer (based on the information on their travel map), Expedia will bring cheap properties to the top of the results. Expedia hopes it can provide a vibrant route for clients to follow after they have posted all their travel needs.
Here we can begin to expand our commitment to the brands with them in our pockets by offering them a real benefit built on the data we have to give them a better travel itinerary. "During your journey you can make changes to a reservation, we can give you information during your journey, such as a delayed plane or which gateway you need to reach, we will tell you when to checkout, if there is a delayed or not.
That' s really groundbreaking and the amount of dedication to information (and the amount of money spent) is amazing. At Expedia, we strive to provide our clients with a personalized user interface that accompanies them anywhere, on any machine, and delivers useful information in near-realtime.
It will be interesting to see how many users choose this one. It feels like many poeple who use travel on-line travel agencies do so largely because it is less expensive. I' m not booking a plane with Expedia, or SkyScanner, or whoever, because they know when I like flying or which carrier I choose - I can find out - I am booking with a website because they are the least expensive.
Itineraries that will accompany you after you have made your booking are, however, an interesting suggestion if they work and are useful. Expedia makes clients really connect when they have the feeling that they are getting a better business in the long run. We at Expedia rely on information, but only we can tell if it will beat the prize.