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EXDEDIA has added a pure last minutes sale to its hotel reservation smart-phone app. The competitor Priceline started a similar campaign last year. EXEDIA said its "exclusive on the road " offers up to 30% off for more than 2,000 properties in North America and Europe. Expedia, which has a 40% stake in the US tourism industry among on-line agents, started the campaign in connection with the publication of the results of Expedia's exposure to mobils.
The Expedia found that approximately 70% of hotel rooms reserved via a handheld unit were reserved within 24 hrs of the reservation. Nearly 80% of the rooms were reserved for two and three stars hotel accommodation. Expedia's promotional campaign is a reflection of the increasing use of iPhones, Android and iPad tablets for research and bookings.
Expedia's promotional campaign is similar to the "Tonight Only" Priceline from last September. With this campaign, travelers get up to 35% off daily rates on three- and four-star hotel rooms in 34 U.S. towns and cities. 3 4- and 4-star hotel rooms in 34 U.S. towns and villages.
Media - Expedia Global Partner Solutions (GPS)
A new Expedia partner extends Air New Zealand's online journey experiences by providing clients with enhanced accessibility to Expedia's unrivaled range of hotel options at reduced rates when they jointly reserve their flights and rooms on the airline's website. As of today, clients booked on the airline's website will be eligible for extra hotel rebates, with all items supported by Expedias Price Match.
Avi Golan, Chief Digital Officer of AAZ, says the relationship will bring together two organizations dedicated to making it easier to dream, plan and book journeys from the surface to the sky. "From our very much-loved portable application to our Oscar AI bot, we are constantly exploring how new technologies can dramatically facilitate voyage scheduling and offer our clients more choices, comfort and a more personal touch.
Michael Pearson, Expedia New Zealand Managing Director, says Air New Zealand clients will profit from Expedia's advanced searching engine that makes it simple to find the best choice for any itinerary. Daniel Hest, Expedia Global Partner Solutions Vice President and General Manager, says this cooperation is an outstanding example of how the global tour operator is leveraging its investments in key partnering strategies to increase value for travellers and more.
Airnewzealand.com.auand grabaseat.co.nzand will be launched on other websites this year. Clients who do not make hotel reservations or make reservations via the airline's Call Centre or the My Bookings page on Air New Zealand's website can view their accommodations preferences.