Good Online Travel AgencyA good online travel agency
How data improves your advertising experience
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Making your online travel agency (OTA) more effective
The online travel industry is fiercely competitive. Providing the best possible services and always being at the cutting edge of technology is essential to the continued prosperity of any online travel agency (OTA). So what can really increase your chances of doing that? We know that the way clients have booked their trips has changed considerably over the last ten years.
Whereas in the past they had to rely on and make reservations through their next travel agency, the spread of the virtual tour operator network and the huge increase in the number of tour operators has dramatically altered this (process). Clients have direct contact with tens of thousand of travel agencies and can move from one to the other with just one click.
The dramatic increase in worldwide competitiveness has made it all the more important for travel operators to take action to win and keep new customers, especially as there is a risk of loss to others, frequent, expensive and ever-increasing. Today more than ever, today more than ever, they have to secure technological advantages and set themselves apart in the fast-moving world.
Some concrete ways tour operators can keep up with or even surpass the competitors. Maps are something every travel agency has to do. But many do not fully understand their impact on the way they affect sales, transformation rate, look-to-book (L2B) relationships and sales. In the past, the only way to depict the hotels' stock was to spend week-long periods of time manually, which left room for large errors in maps due to personnel failure and dependence on third-party suppliers.
Developing an automatic map of hotels (mapping. works, for example) is a change of games. Indeed, one of the major drivers that significantly improves L2B and adversely affects client satisfaction is poor mappings that can result in misbookings, erroneous booking or fares, reducing the likelihood of the booking being made.
Automatic mappings eliminate these problems. 7 percent of an OTA's total stock, an enormous rise to industrial standards, 60-65%, manually mapped coverage that allows companies to resell inventories that were not previously visible due to poor mappings. Personalisation is part of a newer but very much loved discussion in the travel business, and its importance is increasing.
Thousands of years, one of the most rapidly expanding groups of consumers, particularly appreciate personalised products that allow them to select between different parcels to suit their taste. Spatial cartography is an important instrument for a travel agency on the way to personalised results. A forthcoming website will focus on the precise functioning of spatial cartography and its indivisible relation to personalisation.
The first thing the customer sees when visiting an OTA website is the homepage. In order to create a clear and simple interface that inspires prospective clients to move from browse to buy, the most important information must be communicative with organised, vivid and professionally designed contents, complemented by high-quality images. When properly analysed and researched, the information gathered gives tour operators important information about their customers' bookings.
At what point in the booking and at what point in the procedure do most of them get wasted? Gathering and analysing the amount of information needed for sound reasoning demands sophisticated technology that usually only major tour operators can keep in-house. For tour operators of all size, easy-to-implement big-file analytics such as BI.Works are available to provide real-world insight for key OTAs to make important operational decision.
A further important factor, which responds to the needs of the clients and attaches importance, is a good client service. Clients want someone to contact them when they encounter a problem. There are many major competitive issues in the travel sector. It is not only the competitive intelligence that is large, there is also a shortage of resource to help online travel agents understand how they can enhance their service.
This information and recommendations come from over 7 years of aggregate and analysed research and industrial research.