Online Travel OperatorsOn-line tour operator
One way or the other, the competition between private Airbnb and quoted Booking Holdings and Expedia is becoming more intense. In 2015, Expedia purchased HomeAway for nearly $4 billion to better competing in alternate accommodation and rivals Airbnb. With an increasing number of customers wanting to buy a home or flat for their holidays, the analyst says that the non-hotel sector continues to be booming, giving several tour operators the option of targeting certain holidaymakers.
"The number of alternate accommodation is expected to be doubled to $86 billion in three years," Kevin Kopelman, Cowen & Co.'s research manager and analysis expert, said in a message sent to customers in February. Copelman sees the power of Airbnb in municipal houses, booking's in apartment buildings and other professional property management and Expedia's HomeAway in North American holiday houses.
Additional expenses are a major threat to the company's continued growth in this new area. According to Kopelman, this could have a negative impact on online travel spread.
Twenty-one sales lanes to consider
There are so many ways to advertise your trips, it's a good idea to think about your sales channel. Where do you get your trips in front of your clients? Are there any online and off-line marketing opportunities? On-line travel agents (OTAs) such as Viator & Expedia are important sales opportunities, but should only be part of a balance in your travel and activities plans to secure a lasting futur.
When we researched the sales practices of travel and business travelers, 72% of our eBooks said they wanted to use more sales outlets, whether they already use one or not. Booking only 6% of tours and activities through our online and off-line sales platform, we are expecting strong expansion in order to get "a slice of the cake", which is a flourishing area.
In order to help you make the decision as to which sales outlets are best suited to your business, here is an overview of what we believe are the best routes and activities: We asked travel agencies in 2017: "What is the most important thing for your travel and business to do? According to our research, the most important sales outlet for the travel and leisure enterprise is online bookings - and that is no wonder!
If you book directly on your website, your clients can get an overview of your tours and ask your visitors about them. If you invest in a good online reservation system, you can optimise your prices in the awareness that you do not have any outside comissions. It is important that your travel agency is Google-quoted.
You will see your entry in Google search, giving your clients confidence when they book. Trip Advisor should be one of your top travel agency priority. Phocusworthright's research for trip advisor found that 53% of books would not sign up until they could see the ratings, and 80% would be reading between 6-12 ratings before making a reservation.
It is an efficient (and free) way to get new clients, so it's definitely a good idea to consider it one of your core sales outlets. However, instead of trying to be successful on all of your favorite online platforms, it's worthwhile to find out which platforms your chosen audiences are reaching. What is word-of-mouth recommendation for your business?
Can your trips be marketed very clearly? If you have new, pertinent contents, the press is a great sales outlet. Be on the lookout for something a little different and then get in touch with some of your fellow journalist for their opinions. Enterprises with an annual OTA of 4 and those that use an OTA get an annual increase of 20% on board.
Aka Trip Advisor Experiences, Viator is one of the oldest and most seasoned OTA' s. Forty-one percent of our research companies decide to use Viator, the "largest activity collection" in the word, and our services offer more than 30,000 different services at a glance. 24 % of the companies that have done our research decide to sell their trips through GettYourGuide.
With its Expedia Local Expert Programme, Expedia makes trips and operations a top level client list and grows rapidly. If you only want to work with a few OTA', Expedia is a good option. Sixteen percent of the companies in our research decide to sell their trips through Expedia.
Museum also allows travellers to buy travel passes to prestigious rides, shows, museums and trips, all over the telephone. Seven percent of the companies in our research decide to sell through Musement. 16 % of the companies in our research decide to sell their trips through VELTRA. VELTRA has over 1,000,000 members and more than 13,000 different activites in 113 different markets, making it one of the biggest tourism and leisure markets in the run.
The TourRadar is "a global online marketplace where travellers look for, contrast and reserve group trips lasting several days". Currently they have 1 million sailings from more than 500 trustworthy travel agencies in over 200 different nationalities. There is still a great need for off-line booking, especially as most trips and excursions are only available when the traveller is at the final destinations, as they often depend on the prevailing conditions or there is a wide choice.
Advertisements and stands in the target area "Hot Spots" are the keys to the sale of extra trips. They can even combine their supplementary services as a parcel, perhaps at a reduced rate for the guest. Having a resident visitors information centre can be a really useful workhorse. You can receive an arranged provision when you make a booking for a trip and activity.
You should also make sure that you can offer promotional material such as flyers, booklets or rebate coupons for your itineraries. Do you have a government-sponsored target website where you can advertise your trips? While this can only mean being on a vendor shortlist, more and more destinations are becoming marketplaces and sellin' on their own website trips and activity.
When your DMO considers this step, it is rewarding to be a part of it. When you have an entrenched brand with a good name in the travel industry, you should be able to work with ITOs. You are looking for the best in your travel destinations, and your company stands above the crowd when you offer a one-of-a-kind trip with great ratings and value for your money. Get the most out of your trip.
What kind of commissions should you be paying for sales? Are you in touch with the tourist sector who are ready to offer your trips for sale? Guesthouses want advice on the best sightseeing and sightseeing trips, travel agents want to be visible, and tourists can take advantage of the commissions. Often, but not always, hostellers can be more adventuresome and open to activity with newcomers than they are in a hotel.
Travel and leisure operators can profit from a particular relation to their own inns. These include a separate counter at the front desk, the possibility of reserving trips when reserving your accomodation, promotional material inside and outside the Youth Hotel (e.g. a table showing the next departure) or a separate departures schedule every mornings.
Do you have good relationships with good regional foodies? Do you advertise or sell your trips, or do you work with them? It may be useful to pack them with a lunch provided by a nearby food service, according to your work. So how can you be on so many canals? Can you tell me what a CHAMMAN?
With the help of a CMM, companies can administer several sales outlets (OTAs or other online marketplaces) via a central gateway. In conjunction with a ticketing system, a real-time ticketing system allows a Channelling Managers to keep your coverage up to date on every book. Using a Channel Manger, each ad on your routes or activity is advertised on your selected ota.
Most companies do not manage their OTAs for more than one hr per weeks, but a significant proportion do. The best way to reduce this administrator is a Channel Manger.