Priceline Stock

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Detailed financial information, real-time news, videos, quotes and analysis on The Priceline Group Inc. Increasingly, the market leadership in on-line tourism should grow. Priceline Group (NASDAQ:BKNG) stock suffered a nasal fall after the firm announced its results in the third quartern. However, the stock quickly recovered to the levels it had achieved before the third quarterly reporting. This is a signal for a powerful underpinning business - a business worthy of investor interest.

Priceeline is well placed to extend its position as a leader in the on line online agency segment in the coming years and become a prospective goldmine for growing investment.

Priceeline has more hotels listed than any of its rivals, especially in mature countries like Europe. The number of real estate ads rose by around 41% year-on-year. This is very affordable compared to the second-placed Expedia (NASDAQ:EXPE) with around 405,000 hotels and 95,000 holiday homes on its top-selling Expedia.com website.

Priceline's advantage in Europe is highly isolated. Most of the regional properties are small budget hotels with small boutiques and therefore depend on partner agencies to boost the number of reservations. As Priceline offers more properties, travellers are more likely to find what they are looking for.

This results in higher bookings and greater retention of customers, which in turn increases the attractiveness for our hotels and creates a positive circulation. In the first nine of 2017, overnight bookings at Priceline rose 22% compared to 17% at Expedia, indicating this significant benefit. Priceline is reluctant to provide its clients with any kind of advertisements on other sites that encourage them to buy real estate on Priceline.

Instead, the enterprise invests in brands such as TV advertisements. This will lead to a short-term decline in the number of converted sites, as Priceline sees less trafficking in advertisements and relies on users to get directly to their sites on the basis of market awareness and customer retention. Brands take longer to influence revenue, but the long-term benefit is far greater than a one-time posting of high-performances.

Even long-term oriented shareholders can profit from this change in strategy. Although the share has already rallied after the third quarterly reports, the Priceline share could still perform well for those interested in a long-term upswing. We have seen that other ecommerce and promotional features (of which Priceline is a kind of mix) like Facebook and Amazon are benefiting from similar networking inks.

In the meantime, the long-term orientation of a company's managers is indispensable for a value for future economic development, as it should increasingly have a greater leveraging effect for its marketing and IT expenditures. Priceline's history of expansion could therefore only just begin. They have just offered their ten best shares for sale to the investor.

Bookings Holdings made the shortlist - but there are 9 other stock that you might overlook. Jordanian company Adam Levy holds Amazon and Priceline Group share.

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