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Commission guaranteed for travel agencies
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I' m an online travel agency, how can I work with you? - Affiliate Assistance
I' m an on-line travel agency, how can I work with you? On-line travel agencies usually have a website and reserve at the same one for their customers. It is recommended that you either use a query field for your website or make a reservation manually. You can customize the field to suit the kind of travel you want to do.
You can also make manual affliate bookings for your subscribers. This way you receive a fee for every booking you make for your customer. Be aware that the ID must always be included in the link during the booking process, otherwise it will be deleted and the commissions will not be credited to your bankroll.
Reservation for clients as an online travel agency. What is the commissionscale?
What are the reasons why customers choose to book with travel agents on line?
There has been a significant rise in the number of hotel reservations made by on-line travel agents, especially Booking.com. Simultaneously, the amount of one-to-one booking made from a hotel's own website decreases both in relative and actual OTA. There is no point believing that most of OTA' s are selling properties and increasing their overall turnover, only on the basis of what is described as an unjust violation of the installment partnership agreement.
Had this been the case, cases like Booking.com would be unexplainable, as the sales price on these web pages is administered by the properties themselves. Note: This is an analytical report by Francesco Canzoniere, former Chief Executive Officer of Viajar and now founding manager of Travel Performance. In spite of the general conviction that travellers choose to make their bookings directly and that the agent Booking.com and his colleagues create little value for the client, the facts alone are self-explanatory.
As well as being dominant in the area of selling against online booking through a website, they are also becoming the booking option of choice for the tourist, especially over small chain and single rooms. A recent Google article, The 2014 Traveler's Road to Decision, says 50% of business travelers favour booking through a travel agent, with about 33% of recreational travelers choosing the same.
The graphs show that booking directly through hotels seems to be the preferred choice for the tourist, but this is a dramatic change considering the client's years. The first chart shows that 41% of visitors who book online would rather do so through OTA' s such as Booking.com and Expedia.
The following chart shows that 50% of those between 35 and 44 years of age would rather book through the OTA. Because of its importance for the booking volumes and the buying strength of the individual business units, this is not a purely random area.
Nonetheless, the messages are clear: year after year, travel agents are growing their client bases as well as their volumes of work. It' important to emphasize that this tendency is not equally noticed by all travel agents as Booking.com and Expedia's client bases overshadow those of other OTA'.
How are OTA' s doing better than hotel owners in order to generate more turnover? There are two key policies that OTA has used to succeed with hotels: A PhocusWright study shows that the most influencing factor in selecting a website or supplier to buy a travel route and other tourism services:
Based on this, a New York Times survey provides an assessment of the drivers that lead individuals to suggest and list them as:: At Booking.com, everything is geared towards advising and focusing (or diverting.....) the client at all time. The personalization of results and proposals, which are very widespread in tourism sites, is, however, still in work.
In order to better comprehend the customer's buying intentions, it is not only necessary to collate and analyze large volumes of information (large volumes of data), but also to collate the user's personal information in order to supply the increasingly complex algorithm. Gigantic companies such as Google and Amazon have been using technologies for years to compile important information for the characterization and personalization of an offering.
As a result, customers benefit from a better user interface, resulting in a higher business transformation ratio. It is therefore simple to predict that the last fight for the customers, between the OTA and the hotel, will be largely in the ability to comprehend and personalize the web adventure for each of them.
The fact that giant companies have started to hire experts for the interpretation of users' information, so-called "data scientists", confirms this view. Personalization and adaptation of enormous quantities of customer -related behavior and wishes - has also given way to the further development of customer loyalty programs.
For the storage and use of person-related information, however, the customer's consent is necessary. In addition, for small scale retail stores where the repetition rates are even lower, unlimited rebates are even more important to attract new clients. Large OTA' are investing huge sums in Google Adwords to put themselves at the top of the results pages of a travel-related searcher.
OTA' s optimize on-line and promotional advertising and promotional efforts to keep the cost/booking relationship as low as possible. In order to ensure a ROI that ensures the viability of the OTA business, the firm carries out many actions to create synergy between the acquisition of the client and the experiences of the same customer/user after entering the site.
In order to be economically sustainable in a marketplace where there is an increase in advertising spend (e.g. the price of a Google click), it is essential to realize scaling effects in these spendings and to generally lower the importance of paying per booking campaign. In addition, the advertising expenses for a hotel wishing to advertise its own website are exactly the same.
After all, the search for keywords like "hotels in Rome" (where the cost is almost prohibitive) has become a battlefield for some big-player. In most cases, the most important OTA' have also surpassed the hotelier's website in terms of contents in terms of qualitiy and amount, e.g. in the detailled description and photographs of the hotelier, the conveniences and sights on the front door, - travel guidebooks, tickets, reviews-numerous.
Doing so has been through large investments not only to optimize in relation to Google SOE (organic positioning) and improving the best rankings in Google achieves achievable results ("free"), but also to enhancing the website enjoyment for their clients. Up until recently, it was very hard for a property to post its "guestbook" comment.
That is particularly true for hotels where it has taken too long to introduce this kind of openness due to brand difficulties or in-house "political" difficulties. In this way, OTAs, often in cooperation with Tripadvisor, create the reputation of translucent vendors. So they have won the confidence of million of tourists on-line.
The advent of P2P client testimonials has enabled OTA to deliver even more comprehensive information, a better client experiences and additional differentiated contents (texts). This, in turn, helps them enhance their Google ranking and in many cases reached a position on offical hotels sites even for brands of hotels (to see how big they are, you also need to look at the results for a spain hotels for Google's undifferentiated global domain names, such as www.google. ru).
In addition, the meta-search sites have made it possible to increase the attractiveness and appeal of the major and lesser-known establishments that offer discounted rates to "apply" for the lowest rate channels for booking accommodation. N. B. The second part of this paper looks at how travel agents can increase client retention.
Note 2: This is an analytical report by Francesco Canzoniere, former Chief Executive Officer of Viajar and now founding manager of Travel Performance. The book was published on the occasion of the first IT Travel Madrid meeting with Enterprise Ireland in October 2014.